Instagram is a strong tool for expanding your business’s reach, expanding your fan base, and likes geek increasing your income. It has more than two billion users.
To realize this potential, though, you must employ specific tactics. There is no shortcut to acquiring more Instagram users. You must produce high-quality content and maintain consistent engagement.
Here are ten proven strategies, supported by examples, for increasing Instagram sales and establishing a solid brand.
Post unique, high-quality photographs.
Increasing sales on Instagram begins with capturing the attention of prospective buyers.
Your product must be aesthetically pleasing on social media. Learn how to take quality shots of products with only your phone. This is the ideal approach to stand out, establish a strong Instagram presence, and increase sales. Use your imagination to show customers how appealing your products are.
Create Instagram stories that are “shoppable.”
Create shoppable Instagram Stories with an Instagram Shop. Simply add your product tags to your Instagram Stories to accomplish this.
When Instagram viewers view your Stories, they can tap on a product to be taken directly to your online store. Here, the user can purchase the product without leaving the application.
This is an excellent approach to utilizing Instagram stories to directly increase sales.
Create a brand-specific hashtag.
Utilizing an engaging brand hashtag helps improve Instagram purchases.
When a picture is posted with the tag, your brand is shown to more people.
Consider using a popular brand slogan or phrase as your branded hashtag if you already have one. This was effectively accomplished by the feminine hygiene brand Nua Woman with their hashtag, “Go with Your Flow.”
Interact with the comments
As a small business seeking to increase its following and revenues, you should respond to every genuine comment you receive. This will assist you in establishing personal ties with both prospective and present consumers.
An increased sense of familiarity with your brand and a deeper bond with its target audience result from genuine comments. In addition, building connections is crucial for driving online sales. Ensure that you respond to both new and old comments on your post.
Start the conversation.
When promoting your brand on Instagram, you must never overlook the importance of engagement.
It’s fine to respond to questions and comments, but it’s much better to initiate your own dialogue on other articles and pages. Look for other pages that cover similar ground, and start a conversation. Eventually, your brand will be recognized, and consumers will begin to purchase it. Leave sincere comments on the posts of others.
Add compelling calls to action.
If you want more money, write convincing posts. Simply expressing your request correctly can have surprising results.
Encourage your readers to subscribe to your newsletter or visit your store. In order to convince your buyers that they must buy right away, you need to use powerful action words.
Run advertisements on Instagram.
Instagram advertisements can help you contact your target audience more quickly and increase sales. According to Retail Touchpoints, 72 percent of Instagrammers have made a purchase inspired by the content they viewed on the app.
Put your money into the pieces and materials you know will do well naturally. Invest most of your marketing cash in what proves to be the most successful after conducting appropriate tests. Also, evaluate the success of your advertisement and make note of everything that worked poorly.
Post at the proper time.
You could have an excellent Instagram content strategy, but if you only post when nobody is online, neither engagement nor revenues will be high.
The optimal posting time should depend on your audience and industry. Use an Instagram analytics tool to learn more about the behavior of your audience.
Utilize pertinent product-related hashtags.
Using hashtags is a great way to get your business seen by more people who might be interested in buying from you.
Do some research into the hashtags your competitors are using to see if any of them would work for your own brand. Here is an illustration from the Souled Store:
There are two primary types of hashtags: those associated with specific locations and those related to specific products. Look through the posts of other local firms or local business periodicals to discover local hashtags. Use them to generate sales and interaction with your posts.
The fact that a hashtag is widely used does not mean that it will serve your purposes well. Occasionally, a trendy hashtag may not be appropriate for your brand’s image.
Add coupons and deals to Stories
Coupons and discounts are the keys to converting your followers into paying clients.
Occasionally include a discount code in Instagram Stories, especially during holiday seasons. Make a time-sensitive offer and promote it in your Instagram stories by linking to the relevant product page on your website.
