Link building for the propagation of your business online can be tricky business, but not necessarily a complicated one. There are some small steps to be undertaken for creating links that can be leveraged for lead generation and enhancement of prospects. Ideally, every business, wanting to build a network online, should have a marketing consultant firm to offer the right advice at the right time. We look at some simple tips for effective link building.
Simple Measures for Link Building
Commenting on Blogs: If you think blog comments will lead you to follow links directly, you are mistaken. However, penning down a few comments on specific blogs is a great way to get on the radar of the blogger and this in turn can lead to links later on. Comment on blogs that are related to your niche and build relationships with these bloggers. Sometime later, some of these bloggers will establish links with you spontaneously. You may even be requested for guest posts on their websites. Overall, it works well for business relationship building.
Contribute to Blog Directories: If you run a blog, posting them in multiple blog directories is one of the smartest marketing strategies for lead generation. You can look for some of the better-known directories and post your blogs in them.
Submissions to Company Directories: Just like blog directories, there are company directories too. You can submit your articles to these directories. However, choosing the right directory is important. Always submit to directories that include your type of business so that you can build links with relevant websites. Like, if you are planning a food chain start-up in NYC you need a directory for start-up companies in the New York area.
Always Respond to Crowd-sourced Post Invites: Unless you absolutely must, always respond to crowd-sourced posts in the affirmative. They will most likely enquire about something you already have knowledge of. It will only take you a few moments to respond. Responses to crowd-sourced posts can be a great source of link building.
An RSS Feed Builds Links: If your blog is already running on a CMS or Content Management System, you probably have an RSS feed already. If you do not have one, create one now. There are websites that scrape your blogs or steal your content without permission. And they find this content through the RSS feed. Just include internal links that take you to other important pages of your website, within your content. This way, plagiarists do not link to the original post, they copy the internal links.
Use Content Smartly: If you are operating a relatively less exciting niche, getting superior links is still possible. You simply need to be creative. It is often seen that tangential content, or content that is not related to what the website sells, has actually resulted in more social shares and links than specific business-related content.
Building links require superior guidance on lead marketing strategies that have to be implemented suitably. Always make sure you are informed about prevailing trends and make use of advice, sourced responsibly.
