Asia has a very strong gaming culture. It accounts for 30% of the revenue from video games around the world. People of all ages like to play games. The disposable income of people is increasing so it is expected that people will spend more money on game entertainment. Because of internet proliferation, you can find people playing video games in different waiting areas. The gaming industry possesses great leverage for game developers because there is a high demand for video games in the market. To release the games in the foreign market, your game must resonate with the culture of the target market. Here professional game localization services can be of great help
Why Go For Game Localization?
Do you know that 64% of households in North America have a video game console? America has a very diverse culture. People of America speak different languages other than English in their homes. So avid gamers want to play such a game that is translated into their native language. This situation provides ample opportunities for game developers to release the games in the language that people understand. At present, releasing the games in English format for non-native English speakers has produced very devastating results. Therefore, hiring a native gaming translator is very important. They can localize the game according to regional and cultural intricacies. Many games in the world, have been banned because they contain such variables that are not accepted in other countries. Let’s have a look at examples of properly localized games
- The winemaking mini-game is changed to a Juicy party
- As alcohol is forbidden in many countries. Therefore, in the localization process, it is given the name of juice.
Gay relationship is changed with the word ‘friendship’ as s such relationship is not legal in most countries. For example, Indonesia follows strict LGBT laws. To understand them, you must take the assistance of professional Indonesian translation services.
Many characters are also renamed. For example, Final Fantasy 9 by square Enix. In its regional version, the name Zidane is changed in French, Italian, and Spanish versions to Djjidane, Gidan, and Yitan respectively. It was done to remove the confusion between the football superstar Zinedine and Zidane.
Gaming Market In China
China is the largest video game translation and localization market in the entire world. This country has a very diverse culture therefore, you need not to follow any game localization preference. China was in the top 8th rank in the PC gaming market for consecutive 8 years. Let’s dive into the Statistics of China,s gaming industry.
- Revenue in the Video game is expected to reach US 43.24bn this year.
- The profit in the gaming industry is growing at a rate of 9.62%. Therefore, it is expected that the gaming market would increase its volume up to US$68.45bn by 2027.
- The number of video games user is expected to grow by 597.2 m users by 2027.
- The game user’s penetration in China is 46.4% this year and it will increase up to 40.6% by 2027.
- The worth of mobile game segment this year is worth US $34.45b
Gaming Market in Japan
Japan has the most influential gaming market in the world. With a population of 127 million, more than 103 million people are avid game players. The worth of the software gaming market in Japan is $7 billion. They account for 20.4% of the gaming market in the country. According to the statistics, 65 plus million people play on the PC and more than 92 million play on mobile platforms. In addition, more than 20 million play on console devices. You will be amazed to know that mobile game downloads in Japan are 5 times higher than in the US. Therefore, if you want to release a game in Japan then professional Japanese Translation can entice people to download games and play.
Japanese game developers are dominating the mobile market and 90% of the market revenue belongs to Japanese companies. The top 10 mobile games are generating 50% of the entire mobile game revenue. The interesting thing to note about Japan is that it is the largest exporter of video game translation and localization in the Asian markets.
Gaming Market in Korea
The gaming industry in Korea has become stronger this year. South Korea is one of the top gaming countries in the world. Surprisingly, it is 4th largest market for video games. In addition, it is also considered the Esports capital in the world. South Korean people are very tech-savvy which makes people fond of playing video games on high-speed internet. With the growth in IT infrastructure, the gaming market is also growing. The statistics of the Korean market depict video game revenue of US $11.91bn this year. Moreover, the revenue of this industry is expected to grow at the rate of 7.68% and it is expected that the worth of this industry would reach the market volume of US$17.24bn by 2027. Moreover, video game users are expected to reach 32.9 m by 2027
Wrapping Up
Before penetrating any foreign market, you must know the market dynamics and then invest in game translation and localization services. For gigantic gaming markets, like China, you can also take the assistance of Chinese interpreting services apart from other services. It will make the players immersed in the games and provides them with a pleasant gaming experience. For more detail click here.
