A case study is one of the most vital pieces of marketing content for a company, but also one of the most boring same as assignments, and students prefer to get assignment writing help services instead of doing it on their own (bestassignmentwriter, 2019). The problem with this is that losing a reader means losing a customer.
This article will show you how to write a convincing case study that prospects will want to read. A visually attractive, inspiring, and convincing case study that converts readers into clients.
What is a case study?
A self-contained case study describes how an actual client used your products or services to solve an issue. Marketers are fascinated with storytelling (typically without telling stories). Still, a good case study is a story with a lead character (your customer) who has a challenge but ultimately wins (Thomas, 2021).
By the end of a case study, the reader should be able to imagine themselves as the hero of their own story.
They should be able to relate to the challenges of your highlighted customer and imagine themselves reaching their own goals by employing your product or service.
Why write a business case study?
Case studies aren’t as exciting as viral blog posts, so they’re sometimes overlooked in favour of other content types. This begs the question, why do marketing case studies exist at all?
The answer is that they are effective.
Build customer loyalty
This is not only a chance to interact with your satisfied customer but also an opportunity to reaffirm why they selected you and why they should continue to choose you.
Content with multiple purposes
Quotes and data snippets from your case studies are excellent testimonials for your homepage, products/services pages, landing pages, and other pages. These can also be converted into PDFs, videos, blog posts, and infographics.
Earn trust
Case studies convert good client feedback into measurable evidence that shows your worth. According to 60% of marketers, it is one of the most trusted content formats.
10 Easy Ways to Write a Convincing Case Study
1- Be Realistic
Don’t have unrealistic expectations for your case studies. When you publish a case study online, it is common for it not to be the most popular piece. Be realistic about the case study objectives. Keep in mind that these papers are intended for use by sales professionals or prospects. You make them for people who are already interested in becoming your clients. Naturally, this group is small compared to the number of people reading your posts. However, before you create a case study, you should be realistic.
2- Keep Reader Engage
Find something interesting to keep readers interested. Create an entertaining story to catch your readers’ interest. Consider how your clients use your services or products. Maybe some of your clients rely on your company or product to handle unusual or complex problems. Find an exciting customer to feature in your next case study. Make a creative paper, be a good storyteller, and your case studies will be read by more people. It’s comparable to writing an introduction for a research paper, where you must catch the reader’s interest immediately.
3- Find Target Audience
Create a case study for your targeted audience. Define your potential clients and craft your story around their interests, lifestyle, habits, traditions, and so on. Make sure your target clients will be interested in purchasing a specific product or service simply because they all have a common problem you can help them solve.
4- Follow Right Structure
In your document, use an excellent structure. Like any other story, a case study has a beginning, a middle, and a conclusion. To write a logical and exciting paper, use the 3-paragraph structure (write an introduction, main body, and conclusion).
It is easier for people to read and understand a story with good structure. For example, you may introduce a client trying to fix a problem with your service or product. To explain how your product or service benefitted a specific consumer, tell a story with an excellent beginning, exciting central part, and logical conclusion.
5- Use Relevant Data
In your case study, use relevant data. Include some data in your case study to back up your ideas and demonstrate how your specific client solved their problem using your service or product. This allows individuals to understand the effectiveness and become customers as well. Remember that your paper must include statistics as well as stories.
6- Don’t Forget the ‘W’ and the ‘H’ Words
To create a complete case study, every writer must consider the five Ws and Hs: “Who, What, When, Where, Why, and How?” Show the entire picture, and the case study will become much more meaningful.
7- Use Keywords in the Title and Body
Perform keyword research on the subject of your case study and include it in your writing. This will help Google in finding the case study and spread the word. Include your recognized keyword in the case study’s headline as well as 2-3 times in the body.
8- Draw you’re as a helping hand
Draw your company or service as a helping hand. Consider how your business can help the client. Position your company or product as something that helped someone solve an issue. Remember to inform them how great your company or product is and to promote your company as a trustworthy and reliable team that can help every customer.
9- Use Easy-to-Read Format
Let’s face it: no matter how exciting and relevant your case study is, not everyone appreciates large amounts of information. Most readers will read your case study for key points that apply to them. So, while writing your case study, keep the following formatting aspects in mind to make it easier for the readers:
- Headers
- Images, Infographics, or Video
- Bulleted lists
- Bolded & italicized text
10- Use Citation
To tell real stories, use citations. Of course, you can tell a great story about a particular customer, but that doesn’t mean they can’t tell it themselves. In the case study, adding direct quotes written by your client is a good idea. This will not break the paper but make it more trustworthy to other potential customers. People want to hear someone’s direct opinion on a product or service they’d like to try. Adding interview aspects into your case study can help you engage more readers.
Professional Help in Making a Good Case Study
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Reference
BAW, 2019. Common Issues Faced By Students. Online available at https://bestassignmentwriter.co.uk/blog/common-issues-faced-by-students/ Thomas, G., 2021. How to do your case study. How to Do Your Case Study, pp.1-320.
