The rule of thumb to create explainer videos is to stick to a length of 90 seconds. It is also what a video animation company will tell you about. Besides, 90 seconds are sufficient for brands to communicate a complex message or idea to their target audience. Still, 90 seconds explainer videos do not suit all types of businesses.
In other words, 90 seconds is not always an ideal length for creating animated explainer videos. 90 seconds can prove far too much for brands at times to communicate a business message to the audience. Fortunately, you can also create 30 seconds explainer video to explain easy concepts to your viewers.
In addition, a 30 seconds explainer video is ideal for social media platforms. You may share a 30 seconds explainer video on social media platforms to eventually reach a vast audience. People on social media also do not prefer watching long videos. It also makes 30 seconds explainer videos ideal for social media platforms.
Why Should You Create a Short Explainer Video?
You can create 60 seconds or 2 minutes explainer videos. Nonetheless, you can also create 30 seconds explainer videos, but you may not know why should create short explainer videos. Besides, 30 seconds explainer videos are not also the easiest for animators to create. It is hard to depict all essential elements of your brand via 30 seconds explainer videos.
Moreover, 30 seconds explainer videos leave you room to roughly speak 100 words. It also makes it difficult for brands to decide what they should skip in a 30 seconds explainer video. Further, the more details you share about a brand, the more interest in the audience you can stimulate towards your brand. However, it may apply to young brands, but not all brands.
Additionally, it is also not easy for brands to grab the attention of their audience due to distractions that exist. Music and podcasts, to name a few. Still, you can better hold the attention of your audience to a video, that is, 30 seconds long. It is because customers do not face the same distractions while watching 30 seconds explainer videos. Instead, customers give ear to brands that can communicate a message to them quickly, without distractions.
Now, you may compare a short explainer video with long-form video content. Long-form video content may suit some purposes, podcasts, for example. Still, it is difficult to meaningfully attract an audience to long-form video content. For the same reason, you cannot effectively communicate your business message with lengthy videos due to their short attention span. It is the disadvantage that becomes an advantage for brands when they use short explainer videos for branding. You cannot only hook your audience to a 30 seconds explainer video but also make them watch it till the end.
Put differently, you can effectively communicate a message to the audience with a short explainer video. Plus, you can reach the masses, by sharing your 30 seconds explainer video on social media platforms.
How to Create a 30 Seconds Explainer Video
The benefits of 30 seconds explainer video may seem apparent; still, creating short explainer videos is not child’s play. Nevertheless, a professional video animation company, such as Glowza Digital, can help you effortlessly create them. Besides, there are a few tips you can also stick to and develop 30 seconds explainer videos. Here are the tips you can adhere to when you have to create 30 seconds explainer videos:
Tip No. 1: Keep Your Script Short
The main idea behind short video content is conciseness. The more concise you keep your script, the better you can convey a message via a 30 seconds explainer video. In order to keep the script short, you should ensure your script is concise with a low word count. We have already mentioned to you earlier that 100 words are the maximum length for word count for 30 seconds explainer videos.
Therefore, make sure you do not exceed this limit while creating a 30-second animated video.
Besides, you may preferably create a script of around 80 words to make things a bit easier for you. Frankly, it is not something, that is, easy to accomplish. It is because you cannot say everything you would like with this limit. Similarly, you have to avoid non-critical points in a video script of the same length. You will need to omit everything that does not serve you the purpose to express your message. Consequently, it will allow you to create a script to clearly convey a message to the audience and let your target audience understand it.
Tip No. 2: Choose Video Content, That Is, Right for Your Audience
In addition to word count, choosing the right video content is also important to create brilliant 30 seconds explainer videos. You should realize the needs and wants of your audience beforehand to create the right video content. In order to do it, you should first think about how your brand meets the specific needs of your audience. Or, you may think about how it can solve the problem they face. It will let you subtly tell your audience in an explainer video why they should choose your brand. Utilize data, graphics, or simply entertainment in a video. Deploy these elements to convince your audience that your product or service is a solution to their problem.
Tip No. 3: Carefully Plan Your Video Content
Creating a brilliant 30 seconds explainer video will also require you to carefully plan your video content. If you do not have a good plan, it is unlikely you will create a brilliant explainer video. Making a detailed storyboard is an excellent idea to make sure you accomplish your goal with a short explainer video. It will also allow you to visually analyze what each frame of your video conveys. The same holds for your video script, which should go together with your storyboard. Careful planning in advance will let you eventually create an entertaining and informative 30-second explainer video.
The Bottom Line
A 30-second explainer video that a video animation company can create for you is ideal for social media platforms and getting your message across.