Some industry sub-sectors have a difficult time setting up public relations plans and strategies. Let’s look at a plumbing company for instance, it is a company type that everyone thinks nothing of until they need a good plumber and then they are at the top of our list for solving a major if not catastrophic potential problem.
But what kinds of things can a Plumbing Toronto company do to promote itself and increase its community standing and goodwill? Well, why not join a Neighborhood Mobile Watch Patrol in the town or city? Help take a bite out of crime? Great, but what does this have to do with plumbing you ask? Well consider if you will the following factors;
PLUMBING COMPANIES: Plumbers are highly paid individuals and tend to know all the income property owners of the town. These property owners are the movers and shakers who are also involved in all the philanthropic and political groups in the towns. Plumbers handle many emergencies and are some of the most randomly scheduled professionals. No one can predict when or where they will show up next, including themselves. A criminal planning a break-in hates these types of wild cards. Like locksmiths called out to help with lock-out problems, they can be anywhere at any time for anybody. A plumbing company with multiple trucks can be a great asset. A small company with one truck can also have just as many contacts around town. Both large and small plumbing companies will be more than happy to help your program.
You see all this makes a plumbing company a valuable asset to the safety of the community and thus helps rank them at the top of our list. Such goodwill and public relations are indeed difficult to come by these days.